The Company

Artistic Director & CEO - Pravesh Kumar

Pravesh Kumar is the Artistic Director of Award Winning Theatre Company Rifco (formerly The Reduced Indian Film Company); which he founded sixteen years ago.

Before setting up Rifco Arts Pravesh worked extensively in the commercial Indian Film industry (known as Bollywood) for many years, working as an Assistant Director and Writer. He wrote and produced numerous films for Indian television and has worked with some of the largest film studios in Mumbai.

His theatrical directorial debut was in 1999 with a UK tour of Bollywood - Yet Another Love Story, which opened to packed houses at The Riverside Studios, Hammersmith. Pravesh has gone on to achieve critical acclaim for Rifco’s productions: It Ain’t All Bollywood, There’s Something About Simmy, Airport 2000, The Deranged Marriage, Meri Christmas, Where’s My Desi Soulmate?, Break The Floorboards, Happy Birthday Sunita and Laila The Musical.

Pravesh‘s first short film - Gods On Mountains was shot entirely on location in the Himalayas and was nominated for the Satyajit Ray Short Film Award in 2009.

Pravesh wrote and directed the hit musical Britain’s Got Bhangra, which received rave 5 stars reviews and sold out all over the UK. He was Associate Director on the new musical Wah! Wah! Girls, which opened in the West End as part of World Stages London for the Olympics 2012. Pravesh also writes and directs MummyJi Presents a live theatre variety show and digital show, which was originally commissioned by the BBC and Arts Council England.


Executive Director - Jenny Roberts

Jenny has over 30 years’ experience working in theatre and arts management and most recently she has spent three years working as a freelance consultant. This has included two extended periods, as Special Projects Directorat Chichester Festival Theatre in 2013/14 and as Interim Executive Director with Shobana Jeyasingh Dance in 2014/15. In addition, her project work during this time has included fundraising, recr

uitment and evaluation for a range of clients.

From 2007-2013 she worked for Arts Council England as a Relationship Manager Theatre based in Brighton working alongside a wide range of organisations and artists over her six year stay. Prior to this she was Administrative Director at Oxfordshire Touring Theatre Company, an organisation specialising in new writing for audiences in rural areas nationally.


General Manager - Holly Gladwell 

Holly joined Rifco in April 2015 having worked for over ten years in Theatre. She trained as a Stage Manager at the Royal Welsh College of Music and Drama and has been involved in productions in London as well as touring the UK and the rest of the world stage managing Plays, Musicals and Events before moving over to a career in Arts Management.

She joined Rifco having spent four years at the Royal Court Theatre as their Administrator and has a keen interest in new writing. Other companies Holly has worked for include: The Young Vic, Only Connect, nabokov, On-Theatre, Propeller, The Old Vic, BBC, Music Theatre Wales, Bronowski Productions, QDOS.

She is also on the Board of Trustees for Human Rights charity Ice and Fire.


General Manager (Maternity Cover) - Sarah Crompton

Sarah has worked in the arts for more than ten years in communications and administrative roles. She worked in the press office at the National Portrait Gallery for three years before moving to Oily Cart where she produced eleven tours for the company. 

From 2010-14 she was Project Manager at Streetwise Opera, working on participatory opera productions including Fables (2010), The Answer to Everything (2013), and With One Voice at the Royal Opera House which was part of the 2012 Cultural Olympiad. 

She returned to Oily Cart in 2015 to cover the maternity leave of the General Manager before joining Rifco in April 2017.


Communications Manager - Gurpreet Braich

Gurpreet has over a decade of experience of working in the media industry having managed UK Marketing for the STAR Television network, working for a Ethnic marketing and PR agency Media Moguls, leading event company Empire Entertainment in New York and running her own entertainment marketing company. Managing PR campaigns for Bollywood movies, plugging music artists, executing marketing campaigns for government and financial institutions and organising press conferences and launch parties are just some of the tasks Gurpreet has executed through her career.

Gurpreet brings extensive knowledge of the entertainment market and audiences to Rifco.